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Market Research Definitions

Key Verifying:
A data entry process involving 2 or more individuals entering the same data for 100% accuracy.

Keypunch:
The process of punching holes in a card by a machine for data processing.

Keyword:
Keywords are words that have significant relevancy to a specific web page. Keywords are purchased for ad placement on search engines through Pay-Per-Click marketing.

Knowledge Management:
This is a system that affords control, dissemination, and usage of information. This is often a Net-enabled corporate initiative.

Kolmogorov-Smirnov Test:
This test determines if two data sets are significantly different. It answers the question if a sample originates from a population with a specific distribution.